paying for the label

Today I learned all about mattresses and insomnia and that if you wade into the eighth page of a nine-page New York Times article, you can find a lovely quote about a Vera Wang Serta mattress:

In conclusion, he told me that, like all of Serta’s products, this particular mattress was designed to “relieve stress.” I asked him how it did that. We stood there for a second, side by side. Then he said, “Well, it’s a combination of the sleep surface materials and the peace of mind that comes from it being a Vera Wang.”